Building a strong community isn’t just about having a platform—it’s about fostering meaningful engagement, empowering users, and collaborating across teams to create authentic, person-centric brand advocacy. In this episode, I sit down with Jacob Gross, who leads community programs at Slack, to unpack the evolution of Slack’s community, the power of user groups, and why passion is at the heart of great community leadership.
We also dive into key engagement strategies, the role of cross-functional collaboration, and what the future holds for Slack’s community. If you’re looking to build or scale a successful community, this conversation is packed with insights you won’t want to miss.
Learn more about the Slack Community and get in touch with Jacob at slackcommunity.com
Chapters
00:00 Introduction to Community Building
02:57 Transitioning into Community Roles
06:00 Defining Community and Its Purpose
09:02 The Role of Passion in Community Engagement
11:53 The Evolution of Slack's Community
15:00 Balancing B2B and B2C in Community Programs
17:58 Elements of the Slack Community Program
21:06 Engagement Strategies and User Experience
24:01 Finding and Recruiting Community Members
26:20 Creating Authentic Community Engagement
31:16 Cross-Functional Collaboration for Community Success
37:16 The Value of Community in Product Development
43:22 Understanding Distributed Control in Community Management
48:16 Future Aspirations for Slack's Community Program
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