Media Appearances

If you're enjoying The Community Code and want to dive even deeper, below you'll find a collection of my past interviews, podcast appearances, and media features. These conversations dive into my thoughts and ideas about leveraging community for community-led growth and engagement, and using it as a powerful go-to-market (GTM) driver. It's a great way to explore more of my perspective on the role of community in driving business success. Enjoy!

Why Community-Led Growth is the Future of B2B Marketing

Speak In Flow
Feb 26, 2025
https://player.captivate.fm/episode/fee804aa-9cf5-4c21-83dc-b76e0489a317

Community: distilled - Building Online Communities to Grow Your Business

distillery
Oct 31, 2024

Community Reporting Blueprint with Joshua Zerkel

Community Inc
Aug 8, 2024
https://community.inc/deeper-dives/community-reporting-blueprint-joshua-zerkel

Case Study: Customer Community Impact on Adoption and Growth (Asana)

Gartner
May 7, 2024
https://www.gartner.com/en/documents/5414763

How multifaceted communities work to cement your company future | Customer Marketing Catch-up

Customer Marketing Alliance
Feb 1, 2024
https://www.customermarketingalliance.com/podcast/joshua-zerkel-why-multifaceted-communities-are-the-future-customer-marketing-catch-up/

Community Reporting at: Asana

Community Inc.
Jan 15, 2024
https://community.inc/deep-dives/community-growth-asana

Building customer trust: the key to successful customer advocacy

Customer Marketing Alliance | distillery
Jan 9, 2024

The Power of Community in Education & Enablement

Tango
Nov 1, 2023

The power of brand communities: How to win brand loyalty through 2-way relationships

The Drum
Oct 20, 2023
https://www.thedrum.com/opinion/2023/10/20/the-power-brand-communities-how-win-brand-loyalty-through-2-way-relationships

Using Communities Effectively at the Core of Your Business

Tigerhall
Aug 24, 2023
https://tigerhall.com/content/podcasts/using-communities-effectively-at-the-core-of-your-business

Leveraging Community To Drive Your GTM Strategy

Tigerhall
Aug 9, 2023
https://tigerhall.com/content/podcasts/leveraging-community-to-drive-your-gtm-strategy

Community-Led Growth: An Introduction

Tigerhall
Jul 20, 2023
https://tigerhall.com/content/podcasts/community-led-growth-an-introduction

How to become a global leader in B2B space using community

Community Decoded Podcast
May 24, 2023
https://communitydecoded.threado.com/9

Integrate and Use B2B Customer Data Signals to Improve Go-to-Market Performance

Gartner
Apr 11, 2023
https://www.linkedin.com/posts/raypun_customer-data-marketing-activity-7049489484668694528-39G6?utm_source=share&utm_medium=member_desktop

An Interview with Asana’s Head of Global Community, Joshua Zerkel

Unito
Feb 2, 2023
https://unito.io/blog/interview-with-joshua-zerkel-asana-head-of-global-community/

Winning with Stakeholders: Use Data to Tie Your Community Work to Business Impact

Sep 27, 2022
CMX

Recession planning: how COOs can prepare for a downturn

Raconteur
Jul 27, 2022
https://www.raconteur.net/business-strategy/leadership/coo-recession-plan/

Asana’s Joshua Zerkel on How to Build a B2B Community with a B2C Feel

Influitive
Jul 6, 2022
https://influitive.com/podcast/#asana%E2%80%99s-joshua-zerkel-on-how-to-build-a-b2b-community-with-a-b2c-feel

Uncommon Conversations: An Interview with Joshua Zerkel at Asana

Common Room
July 23, 2021
https://www.commonroom.io/blog/Joshua-Zerkel-Asana-Uncommon-Conversation-Common-Room/

How Asana Does Community with Joshua Zerkel | Masters of Community

CMX
Jul 26, 2021
https://podcasts.apple.com/us/podcast/how-asana-does-community-with-joshua-zerkel/

Community for Marketers

Leadtail
Jan 21, 2022

24 Virtual Event Stories From the CMX Community in 2020

CMX
Dec 11, 2020
https://cmxhub.com/24-virtual-event-stories-from-the-cmx-community-in-2020/

7 Lessons From Asana’s Community Launch

CMSWire
Mar 18, 2019
https://www.cmswire.com/customer-experience/7-lessons-from-asanas-community-launch/

How the Asana Events Team Stays Focused While Managing 29+ Events

Eventbrite
Dec 27, 2018
https://www.eventbrite.com/blog/asana-stay-focused-ds00/

7 Tips For Running A Successful Brand Ambassador Program

Forbes
Oct 16, 2017
https://www.forbes.com/sites/kateharrison/2017/10/16/7-tips-for-running-a-successful-brand-ambassador-program/#5ea0b0e01f17