The Community Code

The Community Code

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How to Actually Measure Community Engagement (Beyond Vanity Metrics)
If your only engagement metric is “number of posts,” you’re not measuring a community—you’re measuring a group chat.
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Joshua Zerkel
Make it Daebak: What K-Pop Fandoms Can Teach GTM and Community Teams
Forget traditional GTM playbooks—K-pop fandoms offer a masterclass in loyalty, engagement, and growth.
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Joshua Zerkel
22
Community Codebreakers: Brian Klein of Coda on Why Community Is a Force Multiplier
What happens when you treat your community like part of your team? Brian Klein shares how Coda built advocacy, identity, and business impact from the…
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Joshua Zerkel
45:58

May 2025

Community Codebreakers: Héctor Reyes from Coda on Building Community with Heart
What happens when you approach community like a product—with empathy, iteration, and an ear to the ground?
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Joshua Zerkel
52:30
Community x GTM Playbook: What Every CMO & Head of Marketing Needs to Know
A practical guide to how community drives impact across brand, messaging, content, and demand generation.
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Joshua Zerkel
Why Your Forum Isn’t Your Community—And What to Build Instead
And why that misunderstanding is probably holding your business back.
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Joshua Zerkel

April 2025

Community Codebreakers: How Emma Wyatt Scales Advocacy & Engagement at Grammarly
How one community manager turned planning, patience, and stakeholder buy-in into a program that scales—and why small wins matter.
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Joshua Zerkel
3
47:38
Community x GTM Playbook: What Every Founder & CEO Needs to Know - Part 2
A deeper look at how to build and scale a strategic community that drives business outcomes.
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Joshua Zerkel
2
Community x GTM Playbook: What Every Founder & CEO Needs to Know - Part 1
How to harness the power of community to accelerate growth, inform strategy, and build a resilient organization.
 • 
Joshua Zerkel
Stop Sleeping on Community: The Hidden Engine Behind Retention and Revenue
Keep calling it warm fuzzies while your competitors turn it into pipeline, expansion, and retention.
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Joshua Zerkel
6
🍔 Share The Community Code. Get cool stuff.
Invite your colleagues and cross-functional partners and earn exclusive rewards for spreading the word.
 • 
Joshua Zerkel

March 2025

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